Givaudan has developed Consumer Foresight, a new tool that aims to help its customers co-create and innovate. This'futurescaping' platform will leverage big data, artificial intelligence and Givaudan's'deep expertise' of the food and beverage sector. It is a step beyond the trend forecasting models of today, Taste & Wellbeing President Louie D'Amico believes. "Most trend forecasting models largely focus on understanding the past and the present. Customer Foresight will be more predictive, with an ability to create potential future scenarios of what should be possible tomorrow to shape the future of food," he told FoodNavigator.